Premiere TV Stand
PREMIERE TV Trade Show Stand
The comparatively compact trade show stand of the Pay-TV provider 'Premiere' appears much more spacious through the formal, functional and dimensional adaptation to the adjacent American Sports Bar which was designed by KINZO as well.
A central reception counter separates the Premiere Lounge into a public B2C and a private business area. The lounge replicates aspects of sports and the associations of dynamics, adaptivity and speed as the underlying artistic motif. Surface design is based on high quality, dynamically formed function resembling elements and structures found in sports. The reception counter, for instance, calls to mind a race car chassis. A glass wall placed in a roll-bar type frame functions as an acoustic screen for the VIP lounge while permitting passersby to see the split screen wall of the lounge. Just like the American Sports Bar, the design of Premiere Lounge is focussed on form and function and a conservative coloring scheme.