Coke WC 2006

COCA-COLA FIFA World Cup 2006 - Global Hospitality Program Décor

In 2005, KINZO was invited to pitch a Coca Cola World Cup 2006 hospitality concept and thus developed a visual interpretation of the brand for lounge and reception areas accessed by international clients for the Grandhotel Esplanade, Berlin, the Hotel Interkontinental, Dusseldorf and the Arabella Sheraton, Munich as well as for consumers in the Park Inn, Berlin. Beginning with the first impression and up to the last tiny detail, the concept combined impressively all locations and stages of Brand placement. A modular set-up permitting identical yet slightly different designs was the choice for cost-efficient finishing.

The subtle integration of brand specific design elements created an elegant atmosphere while staying with the underlying World Cup motif. Low-key branding in the hospitality lounge unconsciously generates positive reactions. The modular furniture, LED tables, bar, similar color schemes as well as reoccurring stylistic elements such as the netting of a goal mark the Coca Cola hospitality lounges and draw a customized brand portrayal at every location.